Beyonce features Dereon handbag & sunglasses during ‘I Am... Sasha Fierce’

Two concertgoers, in arenas on each stop of the US leg of the "I AM..." World Tour, will receive a special gift from international superstar Beyonce. Excited fans in Europe have already experienced the handbag and sunglasses giveaway and Beyonce is now extending the gift to her US fans at every single show.

Beyonce features the same handbag and sunglasses as part of her wardrobe during the concert. The Dereon handbag and sunglasses giveaway will now be one of the exciting highlights of the concert and Beyonce and the Dereon team will reward two lucky fans that participate in the "Text to Win a Dereon Handbag and Sunglasses" contest. Fulfillment of the prize to the winners will take place after each show of the "I AM..." summer tour.

The "I AM..." World Tour comes to the US on June 21 and June 22 with a two-night stint at Madison Square Garden in New York City. Later in the summer, Beyonce will headline the Essence Music Festival in New Orleans on July 3. On June 16, a new video and music compilation called "Above and Beyonce Video Collection & Dance Mixes" will be available nationwide exclusively through Wal-Mart, and at J&R Music in New York City.

It contains seven videos, behind-the-scenes footage and eight songs taken from her critically acclaimed third solo CD, "I AM...Sasha Fierce". It also features a chart-topping remix version of "Ego" in both video and song with Kanye West, which can only be found in this collection.

Thanks to.... www.fibre2fashion.com

Maria Sharapova unveils light up dress

Tennis superstar, fashion icon and Sony Ericsson global brand ambassador Maria Sharapova unveiled exclusive London College of Fashion(LCF) student designs in the window of internationally renowned design store Liberty.

Over a term-long project, Sony Ericsson worked with the School of Fashion Design and Technology at London College of Fashion to explore the relationship between technology and fashion.Students were briefed by the Sony Ericsson design team and Maria, who sent a personal message of support to the students, to help inspire future designs and ideas.

Sony Ericsson and LCF
The Sony Ericsson LCF collaboration has involved more than 80 students from four degree courses, three year groups and countries across the world – all competing for a chance for their designs to be displayed in the window of Liberty, the opportunity to meet Maria and receive a prize from Sony Ericsson.

The winner was picked from a shortlist of 25 entries by a panel of judges including Maria, Sony Ericsson designer Tina Lekeberg, London College of Fashion Designers in Residence Boudicca and senior academics from the School of Fashion Design & Technology. The winner and two runners-up were revealed by Maria to international media.

Known for her style on and off the court, fashion is one of Maria’s passions, and she played an integral part in the development of the course module and the student design judging panel.

LCF Winning Design
The winning design came from British student Georgie Davies, 20,a second year student studying for a BA in Fashion Design and Development.

Georgie wanted to find a way to alert a person when their mobile phone rings in a noisy bar, club or venue. She created a cocktail dress made up of interactive scales, inspired by butterfly wings. When the phone rings, the dress subtly lights up, alerting you to the call.

“I’m thrilled to be involved in such an innovative project that encourages creativity and pushes the boundaries of fashion,” said Maria Sharapova. “Georgie’s winning design presented a completely different look at how fashion interacts with technology. Everyone has shown such creative flair and I am really impressed with all the designs. My partnership with Sony Ericsson has given me the opportunity to be involved in so many fantastic projects and has enabled me to explore one of my passions – style.”

Sony Ericsson and Design
Over the past year Sony Ericsson has worked closely with Maria on various projects. The successful Maria Sharapova Design Collection was launched in 2008 – a range of mobile phone accessories, to compliment any woman’s outfit. The Sony Ericsson and London College of Fashion collaboration was created to encourage students to look in-depth at how technology and fashion can compliment and influence each other to create on-trend and forward-thinking designs.

“We have a fantastic international design team at Sony Ericsson who develop cutting edge technology designs by keeping ahead of style trends and working closely with leading institutions like the London College of Fashion,” said Aldo Liguori, Corporate VP and head of global communications and PR from Sony Ericsson. “By investing in fashion, it enables us to gain insight from future fashion stars as well as providing the students with a chance to get noticed on the world stage with our global brand ambassador Maria Sharapova, whose fashion knowledge has been integral to this project.”

Thanks to..... www.fibre2fashion.com

Sonata launches 20 new watches in its SUPER FIBRE range

Sonata, India’s largest brand of watches from the house of TATA, announced the launch of 20 new variants of SUPER FIBRE. This new range comprises strong, stylish, youthful watches which target a large market in urban, semi-urban and rural India. SUPER FIBRE’s new variants will offer tremendous choice from one of India’s most trusted brands, in a mass market which is currently dominated by unorganized players.

Designed primarily for youth in the age group of 16 to 25 years, SUPER FIBRE watches embody style and sportiness with a rich blend of colors.

The new range of Sonata Super Fibre offers an unbeatable range with different designs and also a good mix of both, analog and digital watches. This new range boast of a rotating bezel and scratch proof surfaces, while the digital watches offer attractive features like light inside, a stop-watch and alarms.

All the watches come with the attractive feature of being water resistant up to 30 meters. The watches perfectly symbolize the tag line of Super Fiber, “Super Strong, Super Style”.

Sonata Super Fibre watches are made with material of superior and durable quality. Straps are made of Poly Urethane (PU), and cases of these watches are made of ABS, making the watch much more flexible and long-lasting. Super Fiber watches also come with a one-year replacement on the entire range.

All these 20 variants of Sonata Super Fiber watches will be available in more than 12,000 authorized Sonata dealers, “World of Titan” showrooms and exclusive Sonata stores across the country.

Thanks to: www.fibre2fashion.com