+J collection receives Brit Insurance Fashion Award

The +J summer collection, created with established fashion designer Ms. Jil Sander, will be launching in selected UNIQLO UK stores on Thursday 31 March. This limited edition collection will be available from 1am online and from 10am at UNIQLO 311 Oxford Street and Westfield London.

Since its initial launch in October 2009, the +J collection has been highly acclaimed throughout the world, gaining global esteem and recognition with each collection and most recently winning the prestigious 2011 Brit Insurance Fashion Award at the 2011 Brit Insurance Design Awards.

‘As a collection, +J is still in its infancy. We feel all the more encouraged to be deemed relevant as a project which wishes to make the world a better place’. Ms. Jil Sander, upon receiving the 2011 Brit Insurance Fashion Award.

'We are absolutely delighted to receive the 2011 Brit Insurance Fashion Award for the +J collection. To be up against the likes of some of the most influential and established designers in the industry, and to win, is a great honour. UNIQLO and Ms. Jil Sander has proved to be a unique partnership over the last two years and this award only serves to reaffirm this'. Simon Coble, UNIQLO UK CEO.

The summer 2011 +J collection emphasises the colour blocking trend this season; featuring bold colour contrasts of fiery red and cobalt blue, matched with chalky whites and pillar of stone taupe. Weightless pieces include delicately pleated dresses, form fitting jackets and tailored shorts in techno-taffeta and lightweight cotton twill.

UNIQLO - Fibre2fashion.com