LGFW Beauty by L’Oréal Paris with ‘The Business of Fashion’ - Fashion News Canada

The Fashion Design Council of Canada (FDCC) announced that LG Fashion Week Beauty by L’Oréal Paris will host the Fall 2011 Collections from Monday, March 28 to Saturday, April 2, returning to Heritage Court in Exhibition Place. This season’s calling card and theme “The Business of Fashion” complements the WORK IT tagline, as the FDCC aims to showcase designer talent and provide resources for them to “work it” and succeed beyond the runway.

“The Business of Fashion is the bottom line for every fashion week,” says FDCC president Robin Kay. “From inspiration to distribution, the essential elements of the world beyond the runway are what we must expose our designers to this season. While we will continue to celebrate the ingenuity and creativity of our designers, it is important to note that LG Fashion Week Beauty by L’Oréal Paris serves not only to showcase designer collections, but to operate as a place of business where buying the brand is loud and clear.”

The Fall 2011 calendar is comprised of more than 40 shows filled with fresh faces and old friends. This season, Holt Renfrew presents “Can’t Live without Canadian Fashion”, which will open the week and once again bring a collection of top brands to the stage. Veteran labels Joe Fresh Style, Pink Tartan, Rudsak, Comrags and Lundström will WORK IT in the Runway Room, while emerging designers Duy and Sid Neigum will strut their stuff in a new studio space. The FDCC continues to embrace the efforts of The Fashion Collective, which brings up-and-coming designers such as Amanda Lew Kee, Thomas//, Diepo and Krane to the official schedule.

Title sponsor LG is joined by presenting sponsor L’Oréal Paris, founding sponsors MasterCard and Korhani, and official sponsors DHL, Holt Renfrew, Kellogg’s, Kentwood, Mattel, Peroni, Rowenta, Schick, Sears, Town Shoes and Woolite. Over five days, LG Fashion Week Beauty by L’Oréal Paris will host more than 30,000 guests. With the help of these sponsors providing hospitality, services and amenities, the FDCC works to make each show effortless and exciting for all attendees.

“LG Electronics Canada is thrilled to enter its fifth season as title sponsor of LG Fashion Week Beauty by L’Oréal Paris,” says Frank Lee, Sr. Manager, Corporate Marketing LG Electronics Canada Inc. “The LG brand represents stylish design, cutting-edge innovation and uncompromising quality. These three pillars resonate at LG Fashion Week Beauty by L’Oréal Paris. We look forward to another memorable season marvelling at the catwalk!”

The Fashion Design Council of Canada, owner and producer of LG Fashion Week Beauty by L’Oréal Paris, enthusiastically welcomes its new partnership with IMG World.

LG Fashion Week - Fibre2fashion.com