More popular for sweatsuits, T-shirts and camouflage outfits in his roles as Rocky Balboa and Rambo, Sylvester Stallone has developed a new business to launch 'Stallone', a lifestyle brand for men, which is scheduled for launch in 2012.The company is now in search of wholesale licensing partners for launch of multiple categories under the Stallone label in 2012. Outwear, jeans, shirts, innerwear and watches are the categories which are intended to be launched first.
The same would be followed by launch of grooming products, activewear, eyewear, fragrance and athletic shoes.
Men in the age group of 25 to 40 would remain the main focus of the firm. While the collection would be designed, drawing inspiration from the superstar’s two most admired characters – Rocky and Rambo, and which would be used in the brand’s marketing.
It is expected that the line would be targeted to mid-tier departmental outlets like Macy’s. However the exact retail price range for the collection has yet not been decided.
Fibre2fashion News Desk - India - Fibre2fashion.com
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