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Monday, March 28, 2011

FDCC supports leading runway season - Fashion News Canada

The Fashion Design Council of Canada (FDCC) is grateful for the support of all its sponsors without whom LG Fashion Week Beauty by L’Oréal Paris would not be possible! Their encouragement allows the FDCC to WORK IT on the runway each season, and their support enables them to continue to build the second largest fashion event in North America. These exclusive sponsors epitomize the season’s theme, The Business of Fashion, and the FDCC is delighted to be able to work with such wonderful business role models.

LG Electronics Canada is thrilled to enter its fifth season as title sponsor of LG Fashion Week Beauty by L’Oréal Paris,” said Frank Lee, Sr. Manager, Corporate Marketing LG Electronics Canada Inc. “The LG brand represents stylish design, cutting-edge innovation and uncompromising quality. These three pillars resonate at LG Fashion Week Beauty by L’Oréal Paris. We look forward to another memorable season marveling at the catwalk!”

Presenting sponsor L’Oréal Paris will continue infusing its unique style of beauty at LG Fashion Week Beauty by L’Oréal Paris. Backstage, the 40+ member L’Oréal Paris Beauty Team will passionately create all of the runway makeup and hair looks in collaboration with participating designers and apply these looks on more than 500 models throughout the week. Showcasing how to translate runway beauty for real-life, L’Oréal Paris will offer glamorous makeup and hair touch-ups to attendees in their Beauty Lounge in the Fashion Environment where they will be among the first in Canada to try one of the brand’s most exciting new cosmetics products scheduled for public launch in June 2011.

KORHANI home has signed a multi year deal as a founding sponsor of the LG Fashion Week Beauty by L’Oréal Paris. Korhani home is the largest Canadian rug manufacturer and will be premiering the latest home trends for Fall 2011 on the main runway. Moji and Kirsten Korhani, Owner and Creative Director, are thrilled about this partnership. This conceptual presentation is a must see event. "This is a great opportunity to show the collaboration between how we style ourselves, and how we style our living spaces" said Kirsten Korhani. Korhani home is also proud to provide the red carpet for the event.

Canadian women choose World MasterCard to enjoy the world of fashion, culture, adventure and discovery. World MasterCard is proud to be a first-time sponsor of the LG Fashion Week Beauty by L’Oréal Paris and to present the latest Pink Tartan collection on the main runway. Through extensive research and reports like the MasterIndex™ of Canadian Women Consumers, MasterCard provides unique insight into the female consumer, her purchasing decisions and her growing purchasing power.

Joe Fresh is proud to be a sponsor of LG Fashion Week Beauty by L’Oréal Paris for the 5th year! The Joe Fresh brand is Loblaw Companies Limited’s answer to Canadian consumers' desire for accessible, of-the-moment style. Creative Director, Joseph Mimran, oversees a collection that features more than 400 items, from the latest in chic fashions to on-trend accessories and must-have beauty products conveniently available at more than 300 stores across Canada.

Sears returns as a Primary sponsor of LG Fashion Week Beauty by L’Oréal Paris. Jay Manuel comes on board with his creative vision and takes the helm as Creative Director of ATTITUDE Jay Manuel. Designed for the stylish woman on the go, the Fall/Winter Collection brings together modern interpretations of the sophisticated silhouette from the early 60s with the luxury and textures of the 70s.

It’s official! Barbie and Ken are together again! At LG Fashion Week, we celebrate one of the most iconic and beloved couples of all time. Through it all, Barbie and Ken have reflected the best of pop culture – sporting the trendiest fashions and launching careers that inspired generations of fans.

DHL’s global expertise, service excellence and international focus, which spans more than 220 countries and territories worldwide, helps customers in the fashion and apparel industry operate more efficiently and effectively.

Rowenta is proud to be an official supplier of LG Fashion Week Beauty by L’Oréal Paris. From backstage to the runway – its garment and hair care tools are the top choice among Canada’s leading designers and stylists.

As a proud sponsor of LG Fashion Week Beauty by L’Oréal Paris, Schick Quattro for Women knows that style begins before you get dressed with sexy, smooth skin. Its four ultra-thin blades give women long lasting smoothness so they are ready to wear the season’s most fabulous fashions.

Kellogg's Special K wants to celebrate the confidence that comes from looking and feeling good about your shape. Tell us about a time when you felt fabulous and you could be 1 of 3 lucky grand prize winners.

Italy’s most fashionable export, Peroni Nastro Azzurro, will once again delight the palates of Toronto’s style set as the official beer sponsor of LG Fashion Week, Beauty by L’Oréal Paris. The longstanding sponsorship reinforces the refreshingly crisp lager’s commitment to supporting both established and emerging Canadian fashion and design talent.

Holt Renfrew can’t live without Canadian fashion! Celebrating a proud 174-year heritage, Holt Renfrew is recognized worldwide for its extraordinary shopping experience. Holt Renfrew locations across the country include: Toronto (three), Ottawa, Montreal, Quebec City, Vancouver, Calgary and Edmonton.

The style of power starts with stylish heels. Town Shoes has been strutting stilettos down the runway and has been a proud Official supplier of LG Fashion Week Beauty by L’Oréal Paris for the past 23 seasons. Town Shoes- For the Love of Shoes.

Woolite is proud to be the official supplier of LG Fashion Week Beauty by L’Oréal Paris. The Canadian Fashion Industry trusts Woolite to keep the newest fashions looking like new.

From the rigor of the runway to the luxury of home, Kentwood floors work everywhere – beautifully, elegantly, effortlessly.

LG Fashion Week Beauty by L’Oréal Paris will host the Fall 2011 Collections from Monday, March 28 to Saturday, April 2, returning to Heritage Court in Exhibition Place.

LG Fashion Week - Fibre2fashion.com

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